Developing the Creative Concept

The week of February 6th, the core team working on the Planet 4 Project got together in Amsterdam. The goal of the meetup was to move the project from Research to Ideation. We made huge strides in the Creative Concept for the new Greenpeace.org and over 50 National and Regional sites. The research we’ve done […]

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Developing the Creative Concept

Put your name on the list and be proud of it

Someone said they didn’t donate to a particular progressive non-profit because they didn’t want their name “on the list”. We heard this exact same sentiment from people in Romania, Russia, and the US a few weeks ago when my team at Greenpeace was doing some user research. We were looking into what drives people to […]

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Put your name on the list and be proud of it

What storytellers can teach open leaders

Learning from great storytellers makes us better open leaders—as long as we understand what these roles have in common. People are natural storytellers. From the moment we learn to speak, we use stories to communicate and to express our needs and desires. Great storytelling happens when the person telling the story is emotionally involved in […]

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What storytellers can teach open leaders

Actions Speak Louder than Words

What drives people to act? What’s the difference in motivations between a single act and repeated participation in a particular project or community? To figure it out, we’re planning some specific audience research for the users of greenpeace.org. Nadav wrote this excellent post explaining how to understand ourselves and our audience will help us make […]

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Actions Speak Louder than Words

Release Early, Release Often

With a project like Planet 4, a plan needs to be flexible. Considering our broader scope and innovative ambitions, we constantly have to explore and dig into problems, before finding and testing solutions. This constant cycle of defining a problem, coming up with hypothesis that addresses it, making something to test those hypothesis (even if […]

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Release Early, Release Often

We write for ourselves.

Over the last few weeks, many of us Internet people – progressives, left leaners – have been thinking deeply about how we’ve managed to screw the pooch in what is commonly being called The-Year-of-Suck-2016. We’ve been working so hard to create equity and move our world towards a better future, but we somehow managed to […]

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We write for ourselves.

Concept Phase: Calling all Creatives

“Creativity takes courage” ― Henri Matisse Remember back in the summer when the Planet 4 team published “We have a plan”? Well, we did and do, and we’re moving forward in the treasure map towards the development of the new greenpeace.org. Today, we are pleased to welcome you to the Concept Phase of Planet 4, […]

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Concept Phase: Calling all Creatives